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Posted 2/27/2019 5:24pm by Austin Family Farm.

It's not quite planting season, but farmers have been planning their season for several weeks now. As you know, your CSA membership helps fund the farmer, and as the beginning of season is the most expensive part of the year, we like to start early raising those funds.

As in seasons past, we are offering everyone who joins our CSA and has PAID IN FULL by May 1st a bonus box of fruit, in season. These boxes usually go out toward the end of the CSA season and will likely include peaches, apples, pears, etc. - any one of these or a variety, depending upon what is available to us at the time.

So join us early and enjoy your bonus fruit later! We look forward to hearing from you!

Posted 2/27/2019 4:58pm by Austin Family Farm.

Welcome to the 2019 CSA Harvest Season!

We are looking forward to welcoming back returning members and looking forward to meeting new members..we hope you enjoy what our farm has to offer!

Christina will be with us again this year to manage the CSA program. She is responsible for choosing the beautiful content for the boxes, and offering a nice variety for you. She feels that it is important that we provide great tasting, nutritious, naturally grown food. She oversees the packing of the boxes, double-checking the quality of each item of produce that goes in, and organizing the boxes for delivery.

Last year, Christina worked hard at establishing her own natural vegetable garden, and provided our CSA with some of the fruits of her labor, including beautiful and delicious heirloom tomatoes. We hope her garden does well again this year!

We appreciate the support you have given us by being a part of the Austin Family Farms family. We would love to get your help in getting the word out to neighbors, family members, school families, church members, friends and anyone else who wants or needs pure, fresh, natural grown produce.

Non-profit programs that host our CSA are eligible for a 5% rebate on the membership fees of your members, to raise funds for your program. Please contact me for details!

If you would like some informational postcards to hand out please let me know and I will mail you some. Please pass the word about us and direct interested folks to our website, www.AustinFamilyFarm.com.

You can also join our CSA group on Facebook at our page  https://www.facebook.com/groups/339166926574607/ (Please note that our Facebook group is only for fun and information. Membership details, fees, etc. CANNOT be handled on that site!)

 

Thank you for supporting your local farmers!

 

 

 

 

 

 

Posted 2/21/2017 5:41pm by Austin Family Farm.

Thank you so much for being a part of the Austin Family Farm CSA program this season.  Because of your ongoing support we were able to do what we love doing - offering the best produce possible.  What is important to you is also important to us - providing great tasting, nutritious, naturally grown food.  Although the challenges vary from year to year with farming, last season being frost, hail and hot weather and this season being hot weather accompanied by severe drought we were still blessed with abundance and amazing quality.

Because this  was my second season managing the CSA program and I felt more comfortable in that role it was a pleasure each week to plan.  The  vast amount of produce available to us made it easy to create a beautiful box with color, variety and diversity.  I sincerely hope everyone enjoyed their weekly share.

Look for information regarding next years CSA program.  We are already looking forward to another great season.  If you have ideas, contacts, friends in other towns or might want to host a group yourself please let Tim know.  He would love help in getting the word out.

Wishing you all a wonderful upcoming holiday season.

Thanks again and as always thanks for supporting local farms!

 

Christina

Administrative Assistant

Posted 2/7/2013 4:40pm by Tim Austin.
Small farms today are direct marketers and as such are in the business of relationship marketing with each customer that buys products from the farm. The customer is not at the CSA pickup, farmer's market,  or on-farm market because it is easiest or cheapest food source -- they are there because they respect the farmer, want to support the local economy, and feel that their dollars are spent on a worthwhile endeavor. Every chance you get as a farm to interact with your customers should reinforce the connection to the land and make the customer feel like they are doing a good thing by patronizing your business. This is a very difficult task for a busy farmer. I challenge you to take your relationship marketing into the 21st century and start a blog on your farm website.

I'm sure some of you are unclear on the meaning of the term "blog". It is a rather fluid term that is a shortened version of "weblog." In my mind, it signifies a webpage that displays content of varying lengths in chronological order and invites readers to interact in the form of comments. Often, blog postings are categorized or tagged by topic so that users can navigate through related blog entries by the tags, such as "farming challenges" or "farmer's market." Blogs take many different forms from personal, public diaries to political commentary to blogs that are published by businesses themselves. This is the most popular form of content generation and information retrieval on the Internet today and the very website you are looking at right now, Small Farm Central, is a blog-style site. If you have heard of the term "Web 2.0", blogs are big part of the Web 2.0 movement.

Your farm should blog because it is an easy and time-effective way for you to get your story out to customers. Repeat customers come to you because of the relationship that they have with you and a blog is a perfect way for you to start and augment the real-world interaction that you have with the customer. Granted it does take some time, energy, and thought to produce effective blog posts that communicate the farm experience, but that post will easily be read 100s or 1000s of times over the life of your blog. That works out to be an extremely time-efficient way to build a consistent and faithful customer base. Customers that read your blog will be more understanding of blemishes or crop shortages because you can explain the exact cause of the problems. This becomes a story that they can take home with their produce and they will feel more connected to the farm and the food if they know some of the challenges that went into growing it.

The complaint I hear the most is that farmers don't have time to be writers as well as producers. Steve Sando of Rancho Gordo dedicates one afternoon every two weeks to writing six blog articles. He then releases one each Monday, Wednesday, and Thursday. There are other techniques of course too: get a trusted intern to write an article each week, find a very enthusiastic and involved customer who will volunteer to write a blog article every once and a while, or just commit to posting a short update once each week. There is no right way to write or schedule your blog, but post on a regular schedule and write with passion because passion is infectious.

At this point, if you are considering a farm blog, start reading a few established farm blogs and get some general advice on how to write blogs. I have discussed some aspects of blogging at Small Farm Central in Farm blogging isn't always literature, but this is and What I learned during an interview with Steve Sando of Rancho Gordo. Blogging will be a topic that I come back to over the next few months because I believe it is the core of any modern farm web marketing strategy.

Some farm blogs to get you started:
  • Eat Well Farm Blog : recently discussing problems with the Med Fly and how they are certifying their packing shed as Med Fly-free.
  • Life of Farm Blog : this blog is sponsored by the Mahindra tractor company. Perhaps the writer got a free tractor for writing the blog?
  • Tiny Farm Blog : wonderful photos and at least a post a day.
  • Rancho Gordo Blog : this popular blog receives 300-500 unique visitors a day (which is impressive for a farm website) and even helped the author secure a book deal.

Read about the process of writing a blog and more:

Spend the next few weeks reading farm blogs and exploring some of the resources listed above. Then when you think you know enough about blogging to start, you will probably want to go back to Hosting Options to get your blog online. Not coincidentally, the Small Farm Central software contains all the features you need to get your blog (and farm website) up and running within a few days. I know that not very many farms are taking blogging seriously as a marketing tool, but I have a strong feeling that every serious farm will have a blog in five years.
Posted 2/7/2013 4:40pm by Tim Austin.
If this entry is on your front page, you are seeing the blog-style homepage. In the control panel, navigation to Display / Template / Change template settings to change this front page to the description front page. Your choice!

Early Bird Sign-up BonusMarch 10th, 2019

It's not quite planting season, but farmers have been planning their season for several weeks now. As you know, your CSA membership helps fund the farmer, and as the beginning of season is the most ex

2019 CSA Sign-ups Are In Full Swing!!February 27th, 2019

Welcome to the 2019 CSA Harvest Season! We are looking forward to welcoming back returning members and looking forward to meeting new members..we hope you enjoy what our farm has to offer! Christina w

Photo(s) added: February 26th, 2019

New photo added:

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